Founder / Editor

Addicted To Retail was founded in New York by Zak Hoke, a visual merchandising and retail marketing director with more than a decade of experience on both the wholesale and retail sides of the fashion industry.

Zak got his start on the sales floor of GAP in the Philadelphia area, moved quickly to visual specialist and visual merchandising manager, and after moving to New York in 2000 to study Fashion Merchandising Management at the Fashion Institute of Technology, joined the opening team at GAP Times Square. Roles followed at PNB Nation, as Specialty Accounts Manager, and at Ecko Unltd., where he built and managed the brand's shop-in-shop at Macy's Herald Square before becoming visual director and, later, Director of Retail Marketing for more than thirty Ecko stores nationwide. He has since worked on retail brand presentation for Nike in New York City.

ATR grew out of that work: the photographs a visual director takes on every trip, of every store that gets something right. The editorial voice has not changed since the first post, and neither has the format. Store, city, date, pictures, and a few lines on why it matters.

Specialties

• Visual merchandising
• Retail design and fixture design
• Art direction and creative direction
• Experience design
• Retail marketing