Nike Town - London

Addicted To Retail (ATR) presents: the NIKE Revolution Jacket campaign at Nike Town London.

NIKE 'Revolution Jacket' campaign at Nike Town London by Genix, a multidisciplinary agency providing print, creative and project management solutions.

The corner glazing at Oxford Circus is the most valuable window in British sportswear retail, and the campaign treats it as a single surface: one hero image across the full width, the 'Shine Through' lock-up on the glass, and the jackets themselves on low plinths behind so that the print and the product read as one picture from the pavement. Backlighting is the trick. At dusk the window glows yellow against the Portland stone and the jacket's reflective finish does the rest.

Tags: Nike, Niketown, London, windows, Revolution Jacket