Kwanpen Boutique by Betwin Space Design - Seoul

Addicted To Retail (ATR) presents: Kwanpen boutique by Betwin Space Design in Seoul, South Korea.

Kwanpen makes crocodile handbags, and the store says so before you reach the door. Betwin Space Design cast the whole exterior in a white, scaled relief that reads as leather grain from the pavement and as a pattern of tiny pyramids up close. There is no window as such, only a deep portal cut into the box and a single slot at eye level, so the façade is the entire display. The brand mark sits high on the corner like a hallmark.

It is a lesson in what a small flagship can do with one material idea. Nothing on the street competes with it, and the absence of a conventional window makes the interior, with its long lacquered table and bags lit one by one, feel private before you are even inside.

Design: Betwin Space Design. Location: Seoul. Via Dezeen.

Tags: Kwanpen, Betwin Space Design, Seoul, façade, leather goods