Kenzo Flagship Store - Milan

Addicted To Retail (ATR) presents: Kenzo's new digs in Milan, designed by in-house creative directors Carol Lim and Humberto Leon.

The creative duo are well known for their outlandish, playful design perspective, which explains the giant sculpture of a hand forking a plate of mint spaghetti, a humorous take on Milan's obsessive food culture, in the grand window of the 300 square foot space.

Inside, planes, lines and sight perspective all come into play to conjure up a dynamic space, feasting on high-end surface materials. Translucent glass partitions, blue marble, white tile and mirror accents are outfitted on unexpected surfaces below the grid of fluorescent lights that hang overhead. Each zone has its own color tone: shades of blue for the boys and peaches and pinks for the girls.

To best represent the daring fashion brand, Lim and Leon went even further to include an oh-so-lovable pink poof with a shaggy goat hair back and a stunning blue marble wrapped staircase that joins into a cash wrap — enough to make hearts flutter.

Photography courtesy of Kenzo.

Tags: Kenzo, Milan, Opening Ceremony, Carol Lim, Humberto Leon