Man on the Boon - Seoul

Addicted To Retail (ATR) presents: Man on the Boon, the Shinsegae menswear concept store in Cheongdam-dong, Seoul.

Shinsegae's answer to Dover Street Market is a cabinet of curiosities. Behind a wooden chemist's counter stacked with hats and folded shirts hangs a wall of antlers, horned skulls, tribal masks and a feline skeleton under glass, with the sneaker wall running down either side in steel and mesh. It is theatrical, slightly morbid and completely memorable, and it gives a department-store-owned concept the eccentricity that the format usually lacks.

The lesson is editorial. The merchandise on the counter is the same Nike, Visvim and Band of Outsiders that every other concept store in Seoul carries. What nobody else has is the wall.

Man on the Boon by Shinsegae, Cheongdam-dong, Seoul. Via The Cool Hunter.

Tags: Man on the Boon, Shinsegae, Seoul, concept store, sneakers