Oh My God Jewelry Shop by Marketing-Jazz - Madrid

Addicted To Retail (ATR) presents: Oh My God jewelry shop by Marketing-Jazz in Madrid, Spain.

The idea is as simple as the brand name is loud: every display is a painting. Marketing-Jazz set gilded baroque frames into the plaster walls, upholstered the recesses in tufted taupe silk and hung the necklaces inside them the way a gallery hangs a canvas, one piece at a time, lit from a single concealed source at the top of the frame. Acrylic cubes on the ledge hold the bracelets, and the price card sits in a small chrome stand like a museum label.

It costs very little, it photographs beautifully, and it solves the eternal problem of costume jewellery retail, which is that the product is small and the walls are large. Frame the product and the wall becomes the display.

Design: Marketing-Jazz. Location: Madrid. Photography courtesy of Marketing-Jazz.

Tags: Oh My God, Marketing-Jazz, Madrid, jewellery, visual merchandising